Archive for November, 2009
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Microsite for Muller
This microsite design was created to engage the public on a community level. The brief was to highlight local areas in need of rejuvenation and encourage online voting to determine the most worthy. User generated content like photos and video clips allow people to track the progress of their favorite projects.
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Book for Pedigree
Working closely with Liz Pichon Kandi were asked to produce a children’s story book to raise awareness for pedigree’s Dog charity at promotional events. We commissioned illustrator Liz Pichon to draw a series of paintings to describe a dogs journey from being lost to being taken in by a rather undeserving family and then finding his way back home.
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Online Campaign for Fashion Targets Breast Cancer
This saw FTBC’s first (and APA award nominated) venture online with an array of celebrities on a fully interactive virtual catwalk. Users were encouraged to take part by uploading self portraits to create magazine covers, runway videos and social networking avatars.
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Animation for EasyJet
This animation was produced for a pitch to EasyJet illustrating a customer journey from booking through to targeted editorial and commercial content delivery. We wanted the pitch to be both fun and informative in a similar way to an inflight instruction video. So we chose to commission an illustrator to create a number of characters to incorporate into several scenes throughout the purchasing and flight process.
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Interactive Inflight Entertainment for Easyjet
Kandi were asked to come up with ideas for a prototype for a new device to be used on EasyJet flights to play movies and music with the addition of editorial content similar to that found in a flight magazine. Firstly, we wanted to come up with a design that would be robust for children and adults alike. We also wanted to give people the option to buy the device if they wanted to. The other half of the design process was to create an intuitive user interface to access all of the content held on the device.
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Online Magazine for Malmaison
We created an online magazine to be integrated with the main website. This involved editorialised features, travel guides, recipes and fashion, delivering a fully interactive experience tailored specifically for their audience. This content was reflected in an online application developed for iPhone and Blackberry users.
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