Marketing Material for Black Ball London 2011

Working with Keep a Child Alive we were asked to produce the printed marketing material for the London Black Ball 2011. In keeping with previous years we were briefed to create a contemporary and luxury feel. The UK event focused on the ‘buy life’ campaign. Celebrities were requested to remove their Twitter accounts until enough money was pledged by their respective audience to bring them back online. Thandie Newton, Dougray Scott and Sir David Frost were part of the glitterati who enjoyed performances from Tinie Tempah and Beth Ditto.