We were approached by the All Walks team (made up of Caryn Franklyn, Erin O’Conner and Debra Bourne) to help create an identity for an new initiative to highlight the growing change in body image within the fashion industry. The project would culminate in a special show held at London Fashion Week in September 2009. We created a strong identity and applied it to a wide range of marketing materials. In addition, we created a website for the initiative to provide a focal point in the run up to the the London Fashion Week event and subsequent events to date. The site has subsequently evolved into a detailed information resource and news provider…