Archive for October, 2011

As part of Vogues Fashion’s Night Out, Kurt Geiger joined in the fun with an event at their boutique store on South Molten Street. They asked us to design a landing page which reported on the nights activities. We created a design in keeping with the Kurt Geiger brand but with an editorial feel, more commonly seen in a magazine, using 3 font families and a simple photographic treatment to create a contemporary feel.

The brief was to design and build an interactive online and in-store digital look-book for the leading luxury shoe retailer, Kurt Geiger. Designed to be deployed in-store and online we created the Spring/Summer 2011 look-book to cover the full product catalogue and highlight the key trends for both men and women. The site had to be easy to update utilising the client’s existing stock database. While the online version works as a standard interactive site, the in-store version employs multi-touch technology to navigate collections. Our web development team built a custom content management system to automate database conversions and deploy product updates.