Digital lookbook Spring / Summer 2011 for Kurt Geiger

The brief was to design and build an interactive online and in-store digital look-book for the leading luxury shoe retailer, Kurt Geiger. Designed to be deployed in-store and online we created the Spring/Summer 2011 look-book to cover the full product catalogue and highlight the key trends for both men and women. The site had to be easy to update utilising the client’s existing stock database. While the online version works as a standard interactive site, the in-store version employs multi-touch technology to navigate collections. Our web development team built a custom content management system to automate database conversions and deploy product updates.