Archive for November, 2011

Keep a Child Alive invited us to design the printed marketing materials the Black Ball New York 2011. The design was inspired by Keep a Child Alive’s work in India. The US event focused on George Harrison Career as a musician and philanthropist. Tyra Banks, Serena Williams and Mekhi Phifer were part of the star studded audience who enjoyed performances from Usha, Nora Jones and Will.I.am.

Working closely with the e-commerce team at Kurt Geiger, we developed, designed and built a sequence of email templates for their in-house design team to use for future campaigns. The typography, photography and colour ways followed Kurt Geiger’s recent re-brand and the skin of their new website. Using engaging editorial and a modular system the templates can be easily adapted for a range of marketing and e-commerce purposes. The templates follow best practice criteria for maximum deliver-ability.

Working with the Special Events Team at the KCA we developed a family of advertising templates in several formats for printed publications. Using key statistics and the bold headline ‘be part of the fight’ we created a design with maximum impact.

Considering five different brand guidelines we designed five newsletter templates to be sent as emails to an existing customer database. Working through Emailvision for the client Steerwell we built a range of life-cycle newsletter templates for several leading brands, which included Juicy Couture, Tommy Hilfiger, TW Steel, Raymond Weil, and Hugo Boss. Each brand ranged from product introduction through to customer loyalty content. Working within a tight time-frame and to a high creative standard all templates follow best practice criteria for maximum deliver-ability.

Francesca Salih, previously frοm NET-A-PORTER, enlisted Kandi to design, brand and build Wardrobe Mistress, a luxury online fashion store specialising in selling pre-owned designer labels. Working closely with Francesca to incorporate her style and vision we directed talented illustrator Joanna Faria to create a character which could be used throughout the site and for a variety e-commerce and marketing purposes. With simple typographic treatment, two colours and Joana’s fantastic illustrations we received much acclaim…

Kandi were asked to create a new fashion brand for an existing high street retailer looking to modernise their current brand and identity. Working with an illustrator and visual merchandising team we created a fresh new high street brand which we implemented across 2 stores, we even played a key role in the buying. The store’s customers were predominantly women in their mid 30s but the client wanted to appeal to a much younger audience of both Londoners and tourists. After market research, we established early on that the client wanted to position themselves along side popular, established, high street brands…

Kurt Geiger briefed us to design and build an interactive online and instore digital lookbook. As Kurt Geiger had undergone a massive company rebrand we were tasked with implementing the new brand style across multiple digital platforms where there wasn’t an existing precedent for design. Designed to be deployed in-store and online we created the Autumn/ Winter 2011 look-book to cover the full product catalogue and highlight the key trends for both men and women. The site had to be easy to update utilising the client’s existing stock database. Our web development team built a custom content management system to automate database conversions and deploy product updates.

Working through Emailvision for Just Giving, Kandi were enlisted to design a series of life cycle emails for the forthcoming Virgin London Marathon Campaign. Kandi wrote engaging editorial and paired it with a simple design. The aim was to help members with their fund raising efforts, keep them updated on money raised and to provide further ideas on raising money. Also, the emails educated newcomers to the organisation and encourage them to get involved. They had no previous brand guidelines, so were led by our art direction. This was achieved in little time and to a demanding deadline. The templates follow best practice criteria for maximum deliver-ability.

Working closely with the carbon neutral development department at AGT, Kandi designed and produced bespoke presentations targeted at the governments of Qatar, Zimbabwe, Nigeria and Tanzania. Kandi also looked at the tone of voice and copywriting. The presentations were created for an on-screen presentation and printed as A4 booklets.