Digital lookbook Autumn/ Winter 2011 for Kurt Geiger

Kurt Geiger briefed us to design and build an interactive online and instore digital lookbook. As Kurt Geiger had undergone a massive company rebrand we were tasked with implementing the new brand style across multiple digital platforms where there wasn’t an existing precedent for design. Designed to be deployed in-store and online we created the Autumn/ Winter 2011 look-book to cover the full product catalogue and highlight the key trends for both men and women. The site had to be easy to update utilising the client’s existing stock database. Our web development team built a custom content management system to automate database conversions and deploy product updates.