SS12 Digital lookbook for Kurt Geiger

We were asked to design and build an interactive online and instore digital lookbook with added functionality across multiple platforms. Designed to be deployed in-store and online we created the Spring/summer 2012 look-book to cover the full product catalogue and highlight the key trends for both men and women. The site had to be easy to update utilising the client’s existing stock database.

The project was therefore based on building the system in Javascript in order for the lookbook to be optimised to view on mobile devices and devices that do not support Flash. We built and designed it around a responsive framework so that one core system could supply information to all of types of devices, in effect providing a mobile web app that can be deployed online or offline in-store. Again our web development team built a custom content management system to automate database conversions and deploy product updates.