Branding Projects

Kandi were approached to design and build a working prototype for a new fashion discount site named Shoeaholics. The design would have to utilise an existing e-commerce platform and deliver content in an editorial style synonymous with fashion magazines to a target audience of women aged 16-30. As we were working around an existing e-commerce platform we ensured that the design elements were considered and achievable within a challenging time-frame. The working prototype meant the web development team worked closely with the client to ensure their teams could achieve the functionality…

Creating an new charity is quite an undertaking and a lot of its success is down to public awareness so we were delighted and slightly daunted when Leigh Blake asked us to brand her new organisation Arms Around The Child. Set to launch this spring with major events calendar including a huge music event in Washing DC.

Francesca Salih, previously frοm NET-A-PORTER, enlisted Kandi to design, brand and build Wardrobe Mistress, a luxury online fashion store specialising in selling pre-owned designer labels. Working closely with Francesca to incorporate her style and vision we directed talented illustrator Joanna Faria to create a character which could be used throughout the site and for a variety e-commerce and marketing purposes. With simple typographic treatment, two colours and Joana’s fantastic illustrations we received much acclaim…

Working closely with the carbon neutral development department at AGT, Kandi designed and produced bespoke presentations targeted at the governments of Qatar, Zimbabwe, Nigeria and Tanzania. Kandi also looked at the tone of voice and copywriting. The presentations were created for an on-screen presentation and printed as A4 booklets.

We were approached by the All Walks team (made up of Caryn Franklyn, Erin O’Conner and Debra Bourne) to help create an identity for an new initiative to highlight the growing change in body image within the fashion industry. The project would culminate in a special show held at London Fashion Week in September 2009. We created a strong identity and applied it to a wide range of marketing materials. In addition, we created a website for the initiative to provide a focal point in the run up to the the London Fashion Week event and subsequent events to date. The site has subsequently evolved into a detailed information resource and news provider…

Kandi were asked to create a new fashion brand for an existing high street retailer looking to modernise their current brand and identity. Working with an illustrator and visual merchandising team we created a fresh new high street brand which we implemented across 2 stores, we even played a key role in the buying. The store’s customers were predominantly women in their mid 30s but the client wanted to appeal to a much younger audience of both Londoners and tourists. After market research, we established early on that the client wanted to position themselves along side popular, established, high street brands…

We were approached by the media division of United Alliance to brand and design a new specialist financial title aimed at the commodities market. The target audience was the real opinion makers within the industry so the result had to be high end with a sense of exclusivity. Our job entailed developing a logo and wider brand as well as the construct of the magazine itself to be adopted by their in house editorial team.

Working with ex Fashion and Collections editor of FHM we created a fashion portal exclusively for men. The project required treating the site almost in the style of an e-zine, while being considerate in allowing it to be fluid enough for later adaptation. The Style King brings a comprehensive summary of men’s international fashion, covering everything style related from grooming, pictoral and video fashion shoots, trend advice, gift suggestions, round up’s and fashion news highlighting the best new stories from store openings to new brands.

United Aliance commissioned us to Design and build The Commodity Journal. A website to advertise a new financial title with options for online subscriptions and event booking. The core values of the design were taken from the printed book which Kandi also designed. We included a live digital media pack for immediate access to page rates and other advertising opportunities such as event sponsorship.