E-Mail Marketing Projects

Kandi were approached to design and build a working prototype for a new fashion discount site named Shoeaholics. The design would have to utilise an existing e-commerce platform and deliver content in an editorial style synonymous with fashion magazines to a target audience of women aged 16-30. As we were working around an existing e-commerce platform we ensured that the design elements were considered and achievable within a challenging time-frame. The working prototype meant the web development team worked closely with the client to ensure their teams could achieve the functionality…

Working closely with the e-commerce team at Kurt Geiger, we developed, designed and built a sequence of email templates for their in-house design team to use for future campaigns. The typography, photography and colour ways followed Kurt Geiger’s recent re-brand and the skin of their new website. Using engaging editorial and a modular system the templates can be easily adapted for a range of marketing and e-commerce purposes. The templates follow best practice criteria for maximum deliver-ability.

Francesca Salih, previously frοm NET-A-PORTER, enlisted Kandi to design, brand and build Wardrobe Mistress, a luxury online fashion store specialising in selling pre-owned designer labels. Working closely with Francesca to incorporate her style and vision we directed talented illustrator Joanna Faria to create a character which could be used throughout the site and for a variety e-commerce and marketing purposes. With simple typographic treatment, two colours and Joana’s fantastic illustrations we received much acclaim…

Working through Emailvision for Just Giving, Kandi were enlisted to design a series of life cycle emails for the forthcoming Virgin London Marathon Campaign. Kandi wrote engaging editorial and paired it with a simple design. The aim was to help members with their fund raising efforts, keep them updated on money raised and to provide further ideas on raising money. Also, the emails educated newcomers to the organisation and encourage them to get involved. They had no previous brand guidelines, so were led by our art direction. This was achieved in little time and to a demanding deadline. The templates follow best practice criteria for maximum deliver-ability.

ColArt manage an array of art brands including Winsor and Newton and Liquitex. We were approached to design and build a range of multilingual iPad forms for their international events calendar. The forms are served from a central core, deploying branded, event specific, local market content in 9 languages with an administrator login area to manage and configure database activity.

Considering five different brand guidelines we designed five newsletter templates to be sent as emails to an existing customer database. Working through Emailvision for the client Steerwell we built a range of life-cycle newsletter templates for several leading brands, which included Juicy Couture, Tommy Hilfiger, TW Steel, Raymond Weil, and Hugo Boss. Each brand ranged from product introduction through to customer loyalty content. Working within a tight time-frame and to a high creative standard all templates follow best practice criteria for maximum deliver-ability.

Working with ex Fashion and Collections editor of FHM we created a fashion portal exclusively for men. The project required treating the site almost in the style of an e-zine, while being considerate in allowing it to be fluid enough for later adaptation. The Style King brings a comprehensive summary of men’s international fashion, covering everything style related from grooming, pictoral and video fashion shoots, trend advice, gift suggestions, round up’s and fashion news highlighting the best new stories from store openings to new brands.

United Aliance commissioned us to Design and build The Commodity Journal. A website to advertise a new financial title with options for online subscriptions and event booking. The core values of the design were taken from the printed book which Kandi also designed. We included a live digital media pack for immediate access to page rates and other advertising opportunities such as event sponsorship.

JS Real Estate asked us to design and build their company website. Working with the Company’s Director, the aim was to create a visual styling to reflect the high end nature of their business which is based in luxury commercial and residential property.