This strategic investment and advisory firm approached us firstly to re-brand the entire company and then design and build their website. Incorporating their brand identity, we worked closely with their marketing team to achieve a high end feel to reflect the company’s clientele.
This saw FTBC’s first (and APA award nominated) venture online with an array of celebrities on a fully interactive virtual catwalk. Users were encouraged to take part by uploading self portraits to create magazine covers, runway videos and social networking avatars.