Creating an new charity is quite an undertaking and a lot of its success is down to public awareness so we were delighted and slightly daunted when Leigh Blake asked us to brand her new organisation Arms Around The Child. Set to launch this spring with major events calendar including a huge music event in Washing DC.
Keep a Child Alive invited us to design the printed marketing materials the Black Ball New York 2011. The design was inspired by Keep a Child Alive’s work in India. The US event focused on George Harrison Career as a musician and philanthropist. Tyra Banks, Serena Williams and Mekhi Phifer were part of the star studded audience who enjoyed performances from Usha, Nora Jones and Will.I.am.
As part of Vogues Fashion’s Night Out, Kurt Geiger joined in the fun with an event at their boutique store on South Molten Street. They asked us to design a landing page which reported on the nights activities. We created a design in keeping with the Kurt Geiger brand but with an editorial feel, more commonly seen in a magazine, using 3 font families and a simple photographic treatment to create a contemporary feel.
We were approached by the All Walks team (made up of Caryn Franklyn, Erin O’Conner and Debra Bourne) to help create an identity for an new initiative to highlight the growing change in body image within the fashion industry. The project would culminate in a special show held at London Fashion Week in September 2009. We created a strong identity and applied it to a wide range of marketing materials. In addition, we created a website for the initiative to provide a focal point in the run up to the the London Fashion Week event and subsequent events to date. The site has subsequently evolved into a detailed information resource and news provider…
Working with Keep a Child Alive we were asked to produce the printed marketing material for the London Black Ball 2011. In keeping with previous years we were briefed to create a contemporary and luxury feel. The UK event focused on the ‘buy life’ campaign. Celebrities were requested to remove their Twitter accounts until enough money was pledged by their respective audience to bring them back online. Thandie Newton, Dougray Scott and Sir David Frost were part of the glitterati who enjoyed performances from Tinie Tempah and Beth Ditto.
Working closely with Earl Sebastian, the creative director at Keep A Child Alive, we designed the printed marketing material for the London Black Ball 2010. This Celebrity event aims to raise much need funds to help those suffering from aids and the families affected by the aids epidemic in both Africa and India. The evening was a huge success with Alicia Keys stealing the show.
We were asked to work with Alicia Keys’ and Leigh Blake’s organisation Keep A child Alive on the New York Black Ball 2010. Kandi designed all the printed marketing material for the star studded event. With performances by Jay-Z, Janelle Mone and Sade the event helped raised both awareness and money for this AIDS Charity.