Keep a Child Alive invited us to design the printed marketing materials the Black Ball New York 2011. The design was inspired by Keep a Child Alive’s work in India. The US event focused on George Harrison Career as a musician and philanthropist. Tyra Banks, Serena Williams and Mekhi Phifer were part of the star studded audience who enjoyed performances from Usha, Nora Jones and Will.I.am.
Working with the Special Events Team at the KCA we developed a family of advertising templates in several formats for printed publications. Using key statistics and the bold headline ‘be part of the fight’ we created a design with maximum impact.
Working closely with the carbon neutral development department at AGT, Kandi designed and produced bespoke presentations targeted at the governments of Qatar, Zimbabwe, Nigeria and Tanzania. Kandi also looked at the tone of voice and copywriting. The presentations were created for an on-screen presentation and printed as A4 booklets.
Working with Keep a Child Alive we were asked to produce the printed marketing material for the London Black Ball 2011. In keeping with previous years we were briefed to create a contemporary and luxury feel. The UK event focused on the ‘buy life’ campaign. Celebrities were requested to remove their Twitter accounts until enough money was pledged by their respective audience to bring them back online. Thandie Newton, Dougray Scott and Sir David Frost were part of the glitterati who enjoyed performances from Tinie Tempah and Beth Ditto.
We were approached by the media division of United Alliance to brand and design a new specialist financial title aimed at the commodities market. The target audience was the real opinion makers within the industry so the result had to be high end with a sense of exclusivity. Our job entailed developing a logo and wider brand as well as the construct of the magazine itself to be adopted by their in house editorial team.
Working closely with Earl Sebastian, the creative director at Keep A Child Alive, we designed the printed marketing material for the London Black Ball 2010. This Celebrity event aims to raise much need funds to help those suffering from aids and the families affected by the aids epidemic in both Africa and India. The evening was a huge success with Alicia Keys stealing the show.
We were asked to work with Alicia Keys’ and Leigh Blake’s organisation Keep A child Alive on the New York Black Ball 2010. Kandi designed all the printed marketing material for the star studded event. With performances by Jay-Z, Janelle Mone and Sade the event helped raised both awareness and money for this AIDS Charity.